AI, visibility and business development – practical insights for the horticultural sector at GARDENIA 2026
How can a gardening brand make its mark in the world of artificial intelligence? How can you build trust that has a real impact on sales? And how can AI be utilised in day-to-day operations, marketing and the development of an online shop? Experts will answer these and many other questions during a thematic session dedicated to artificial intelligence, marketing and digital business development, which will take place at the GARDENIA 2026 Fair.
Rapid technological changes are now affecting almost every sector – including the horticultural sector. Customers are increasingly using AI-powered search engines, language models and new digital tools when looking for products, brands and inspiration. That is why a company’s presence in the world of AI is becoming a key element of a modern marketing strategy.
From brand visibility in AI to the practical application of new technologies
The programme, prepared by experts from Widoczni Agency and 1000ideas Agency, will provide participants with specific, practical knowledge that can be applied in day-to-day business operations.
The programme will cover the following topics, amongst others:
Case study: Which gardening brands do AI models recommend? Industry report and conclusions
During the presentation, a report will be unveiled showing which gardening brands appear most frequently in AI-generated responses. Participants will also learn which sources AI models draw upon and what conclusions can be applied to digital marketing activities.
Visibility is not enough. On the trust that really sells
A brand’s mere online presence is not always enough. Credibility, valuable content and building customer trust are playing an increasingly important role. The talk will demonstrate how to effectively build a brand that is not only visible but also convinces its audience to choose its products or services.
Your gardening brand in the age of AI. An action plan for beginners that you can implement straight away
How can you ensure that AI models recommend your business rather than the competition? Experts will present a practical action plan for businesses looking to start building their presence in the world of artificial intelligence.
AI in practice: less clicking, more action
Automation, smart tools and new technologies can significantly streamline teams’ day-to-day work. During the session, participants will learn about practical examples of AI use in business – from process automation to boosting the efficiency of day-to-day operations.
Your online gardening shop in the age of AI. How can you use AI to grow your shop?
Artificial intelligence also opens up new opportunities for e-commerce. Participants will learn how to use AI to grow their online shop, create more effective marketing content, optimise operations and build a competitive edge in the digital world.
Practical knowledge for the horticultural business
The session on AI is aimed at business owners, marketers, and those responsible for sales, e-commerce and brand communication within the horticultural sector. It is also an excellent opportunity to examine technological developments from the perspective of the practical opportunities that can already support business today.
GARDENIA 2026 is not just a gathering of the horticultural sector, a showcase for new products and business trends. It is also a space to discuss the future of the market, new technologies and tools that are transforming the way businesses are run.
Join us in Hall 7 for a wealth of knowledge, inspiration and practical advice to help prepare your horticultural business for the changes ahead.
AI session schedule:
11:00–11:30 – Case study: Which horticultural brands are recommended by AI models? Industry report and conclusions – Widoczni Agency
11:30–12:00 – Visibility isn’t enough. On the trust that really sells – 1000ideas Agency
12:00–12:30 – Your gardening brand in the age of AI. An action plan for beginners that you can implement straight away – Widoczni Agency
12:30–13:00 – AI in practice: less clicking, more action – 1000ideas Agency
13:00–13:30 – Your online gardening shop in the age of AI. How can you use AI to grow your shop? – Widoczni Agency
The future of the gardening industry is happening today. Come and see it with us at GARDENIA 2026!